Be Original – Elle decor
This is knoll!
It’s realized furniture that were became icons, and it go on this way. A Company which have modernity in its Dna.
The adventure of Knoll is an adventure that began 75 years ago, thanks to the vision and charisma of a young German moved to the United States and the extraordinary design sensibility of a young woman architect who would later become his wife: Hans and Florence Knoll.
The revolutionary idea of Knoll was thinking not to the individual piece of furniture but the hole space. This approach has as a result a production where functionality and aesthetic value are the same plane. All with an idea of style that transcends the boundaries between eras, between work and home dimension, including indoor and outdoor.
Be Original is the communications project launched in November 2012 from Elle Decor Italy in defense of copyright in design. Knoll has joined immediately to this task. He did this because originality is an integral part of its DNA. A value to be defended vigorously.