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Edra, New indoor collection

The new "Gems Collection" is a material tribute to the beauty of precious stones

June 2025
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At the 2025 edition of Salone del Mobile Milano, Edra once again captivates with a proposal that amplifies the relationship between form, material, and light: Gems Collection, a textile palette inspired by the untouched magnificence of precious stones, transformed into three-dimensional, sensorial, and iridescent surfaces.
Nine materials, nine interpretations of nature in its purest form, where each texture tells a story of depth, reflection, and density. With Gems, Edra performs a poetic and design-driven gesture: material becomes the protagonist, not merely as a covering, but as a structural element capable of shaping the body, weight, and movement of sofas and armchairs.

From the soft purity of Moonstone to the intense green of Malachite, and the fluid blue of Chalcedony, each fabric is brought to life by the calibrated presence of luminous threads, revealing unexpected depths and mineral-like reflections. The sophisticated contrasts of Tiger’s Eye—with its golden and brown shades—stand out, as does the vibrant orange of Carnelian and the layered transparency of Botswana Agate. The darker hues, like Jasper and Black Tourmaline, complete the palette with nocturnal intensity, enhancing Edra’s sharp, sculptural volumes.
This collection does more than evoke a precious aesthetic: the tactile quality, weight, and variation of each surface reflect a meticulous focus on material—true to Edra’s commitment to craftsmanship and thoughtful innovation.

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Edra, Gems collection
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Edra, Gems collection
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Edra, Gems collection
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Edra, Gems collection
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Edra, Gems collection
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Edra, Gems collection
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Edra, Gems collection

Alongside Gems, the brand also introduces Glossy Matt, a textile that embodies duality. Two souls merged into a single material: the soft sheen of chenille meets the natural compactness of pure wool bouclé, resulting in an oversized weave with striking visual and tactile impact.
Glossy Matt plays with contrast to express a new kind of elegance: matte and glossy, dense and nuanced, tone-on-tone and vibrant. The refined, deep color palette ranges from delicate neutrals to bold reds, rich greens, and dramatic darks, highlighting Edra’s iconic silhouettes with a balanced blend of restraint and character.

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Edra, Glossy Matt Collection
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Edra, Glossy Matt Collection
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Edra, Glossy Matt Collection
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Edra, Glossy Matt Collection
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Edra, Glossy Matt Collection

With Gems Collection and Glossy Matt, Edra reasserts its leadership in material research, elevating textile design to an autonomous creative language. It’s a refined exercise in style and substance that once again bears the unmistakable signature of a brand that masterfully blends aesthetics, technology, and emotion.

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