Expanding talent and ideas: there is no limit to creativity
B&B Italia has always guided its work towards the future. It is seen as a temporal space, whose limits are creativity and innovation: as long as these two elements are able to expand, through the proposal of new ideas and an in-depth design study, the prospects for the future will always be excellent.
Since the foundation in 1966, this way of thinking is clearly visible and deeply-rooted; Piero Ambrogio Busnelli starts the business in collaboration with Cesare Cassina in a period when the furniture sector is still linked to craftsmanship. Busnelli’s intuition stands out for its ability to develop new production techniques, including in particular the injection molding, technology that allows assembling furniture and furnishing elements in a more practical way. The first years of activity are also those that witnessed the fulfillment of Busnelli’s further intuition: the technology of cold polyurethane foamed in molds, to be applied in the production of sofas and other upholstered furniture.
The creative laboratory is still a part of the Research and Development Center, that welcomed Giorgio Busnelli in 1973, son of Piero Ambrogio, at his debut in the company taken over entirely by his father in that year. The activity of the Research and Development Center is expressed through the valuable collaborations with international designers: B&B Italia focuses on the investment of substantial human resources; close-knit designers combine their talent to spread the identity of the company in the most creative way, already well-established but always ready to welcome international influences.
Thinking about the future also means thinking about customer’s comfort, the well-being he must enjoy over the years. This is accomplished through a technical-scientific research that combines design with ergonomics and the practical use of furnishing elements, as well as the improvement of production processes while respecting the environment.
B&B Italia promotes a culture based on awareness towards professional ethics and eco-sustainability.