“Making light” by experiencing the emotional expressions of a magical and sophisticated enigmatic entity
Flos is defined by Made in Italy design and technology, a prestigious company in the field of lighting, at an international level. Founded in Merano in 1962, it offers a wide range of products, including its own collection of indoor and outdoor lamps
Light is that entity that passes through objects and is reflected in our eyes, carrying all the information about our visual perception. It goes through everything and everyone; it is the energy that propagates at extreme speed by relating objects and people: it creates bonds and transmits emotions. Flos lamps combine all these features of the light in the study of new shapes, with the aim of creating fully furnished environments both in shape and essence.
The desire for innovation has allowed Flos to develop a series of technological skills over time, in addition to giving them a boost towards bold choices.
The experiments have never been lacking, since the beginning; in the 1950s, the two founders Dino Gavina and Cesare Cassina inserted the cocoon into production, thanks to the collaboration with Arturo Eisenkeil. The latter, a small producer of Merano, is inspired by the curious use of the cocoon resin seen in the United States and decides to use it on metal lampshades. Another important collaboration of this period is that with Castiglioni brothers.
In the 1960s the headquarters moved to Brescia under the leading of Sergio Gandini, who decided together with Cassina to try the international experience; this is proven by the opening of a branch in Germany within a few years.
The 1980s saw the involvement of a growing number of designers, in line with the strategies of Piero Gandini, Sergio’s son. In particular, the collaboration with Philippe Starck leads to a great turning point: his creation Miss Sissi Flos becomes in a few days one of the best-selling products ever.
The 1990s are marked by the need to create products with new lines, able to communicate through innovative languages: the brand starts towards the creation of expressive objects, able to assert its own identity. This is materialized by the collaboration with Jasper Morrison, who creates the Glo-Ball collection. The family concept begins to express itself linked to the mass production of elements distinguished by type of use, but still recognizable among them.
Finally, the new millennium meets the application of LED technology.
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