Edra’s distinctive values are its commitment to technological research and a constant focus on design. It is on such grounds that the company selects its architects and designers, who have eventually become successful professionals and household names. This is what happened with Zaha Hadid, with the Campana Brothers, Fernando and Humberto, with Francesco Binfaré, who has been working with Edra since 1993, with Jacopo Foggini, Masanori Umeda, to name just a few. All this until 2014, under the artistic and intellectual guidance of Massimo Morozzi, whom Edra fondly remembers.
Nowadays, the sofas, armchairs, beds, tables, cupboards and lamps by Edra make up an unrivalled collection of pieces that define an outstanding landscape. Behind each piece there is a story, universal messages that bring people together, at all latitudes.
It is above all the world of sofas that Edra has always focused all its attention on, no longer as decorative pieces in one’s “living room” at home, but as the hub of a comfort that must be lived to the full. This has shaped the concept of a sofa that can easily adapt to different places and people, taking new shapes and positions to meet any special requirement.