For Milan Design Week 2026, Giorgetti presented Places to Live, a concept that transformed the city into a reflection of the brand’s vision of contemporary living. Centered around Giorgetti Spiga on Via della Spiga, the project unfolded as a journey through interiors, architecture and atmosphere, exploring the emotional relationship between people and the spaces they inhabit. More than a presentation of new products, Places to Live proposed an idea of home shaped through memory, craftsmanship and cultural references.

Inside Giorgetti Spiga, the collection was arranged through a sequence of rooms conceived with the intimacy of a private residence. Furniture, artworks and materials interacted naturally within the space, creating environments that felt lived in rather than staged. The installation reflected the quiet elegance associated with the brand, where every detail contributed to a sense of continuity between architecture and interior design.

The 2026 collection introduced new pieces that highlighted Giorgetti’s ongoing dialogue between tradition and contemporary design. Among the most notable was Kumiki, a seating collection designed by HBA and inspired by the precision of Japanese joinery. Crafted in Canaletto walnut, the armchairs revealed their construction through visible intersections and carefully balanced proportions, expressing craftsmanship as an integral part of the aesthetic language.

Throughout the exhibition, Giorgetti expanded the conversation beyond furniture itself. Sculptures, collectible objects and artistic collaborations were integrated into the interiors to create layered environments filled with texture and visual rhythm. The presentation carried the atmosphere of a Milanese apartment inhabited by collectors, travelers and design enthusiasts, reinforcing the idea that contemporary living is built through personal narratives and cultural exchange.

The concept of Places to Live also connected to the wider architectural identity of the brand, drawing inspiration from iconic residences and the emotional power of domestic space. Every room was conceived to evoke a specific mood, moving from moments of intimacy to more open and social settings. This progression gave the exhibition a cinematic quality, allowing visitors to experience the collection through movement and perception rather than through isolated objects.