Once Milano

Where tradition meets restraint, and every thread whispers a dream woven once, with infinite care.

Founded in 2012, Once Milano is an Italian brand that has transformed artisanal linen into a contemporary expression of understated luxury. The project was conceived by two friends, Allegra Marchiorello, now Creative Director, and Valeria Piovesana Thompson, who, after building their careers between Italy and the United Kingdom, decided to return to the essence of craftsmanship. Their shared vision was to celebrate linen: pure, tactile, and enduring.

From the very beginning, Once Milano’s philosophy has been clear, to revive the art of handmade excellence. Its collections include table, bed, and bath linens, each piece cut, sewn, and garment-dyed in Italy. This process lends the fabric an unparalleled softness and depth of color that machines cannot replicate. What emerges is not just homeware, but a sensory experience, a testament to the quiet power of artisanal creation.

Over the years, the brand has found its place in the world of high-end design and hospitality. Its refined approach and made-to-order ethos have led to collaborations with Studio Pepe, de Gournay, and Studio Toogood, and appearances in luxury hotels, exclusive members’ clubs, and curated interiors around the world. Once Milano’s linens are not mass-produced; they are composed, like symphonies of texture and tone.

Every piece tells a story of intention. Whether it’s a heavy linen bedspread with soft fringes, personalized napkins for an intimate dinner, or minimalist loungewear designed for everyday beauty, Once Milano transforms essentials into timeless gestures. Each collection balances form and function, echoing an Italian sensibility that values quiet sophistication over ostentation.

In an era defined by speed and disposability, Once Milano stands as an invitation to slow down. To choose consciously. To rediscover beauty in permanence and imperfection. Rooted in the Veneto region and deeply committed to true Made in Italy craftsmanship, the brand’s philosophy is simple yet profound: luxury is not loud, it’s lived, felt, and remembered. Once Milano is not just a name, but a promise, to live beautifully, once and always.