In the world of high-end design, Edra stands as a symbol of Italian excellence, renowned worldwide.
The Tuscan brand, built on a deep understanding of materials and a balance between technology and cultural craftsmanship, has redefined the very concept of comfort through patented solutions such as Gellyfoam® and the Smart Cushion.
These innovations — born from an ongoing dialogue between engineering and art — are the foundation of some of the most iconic sofas in contemporary design, created by Francesco Binfaré.

Among Edra’s revolutionary patents, Gellyfoam® represents a breakthrough in the field of seating comfort.
It is an exclusive material that combines elasticity and variable densities, offering uniform support and an unmatched sensation of softness.
Unlike traditional polyurethane foams, Gellyfoam® gently embraces the body while maintaining resilience and lasting performance over time.
This technological core is found in pieces such as the Standard Sofa by Francesco Binfaré, where free composition and sculptural comfort come together in perfect harmony — redefining the very act of relaxation.

Another distinctive feature of Edra’s universe is the Smart Cushion, a patent that encapsulates the brand’s entire philosophy: the pursuit of freedom through design.
Thanks to an invisible internal mechanism, backrests and armrests can be shaped and adjusted at will, responding intuitively to the user’s posture and movement.
The result is a dynamic, personalized comfort system, featured in iconic models such as Flap and On the Rocks, where technology becomes an aesthetic language and a poetic gesture.
In these designs, ergonomics turns into creativity — a fluid dialogue between body and material.

Every Edra creation emerges from the encounter between technological experimentation and artistic sensibility.
The collaboration with visionary designers like Francesco Binfaré expresses a design philosophy that doesn’t follow trends — it sets them.
Each piece reflects a balance of innovation, craftsmanship, and emotion, conceived to last and to engage with the living environment.
At Edra, technology is never ostentatious: it is the invisible soul that gives life to timeless comfort and aesthetic purity.

Interni is an official Edra retailer, proudly showcasing the brand’s most iconic pieces in its showrooms. From Standard to Flap, from Grande Soffice to On the Rocks, visitors can experience firsthand the unique quality and comfort of Gellyfoam® and the Smart Cushion.
Book an appointment to visit our showroom or schedule a personal design consultation with our interior experts.
Discover how to integrate Edra products into your residential or contract projects, and bring into your spaces a perfect harmony of technology, artistry, and intelligent comfort.