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Poliform is a leading international interior design brand. Launched in 1970 in Brianza as the evolution of an artisan business founded in 1942, Poliform’s strength lies in its unique combination of design, production technology, innovation and reliability. With an international and contemporary style, Poliform is dedicated to furnishing all areas of the home. Its flagship products are its systems – wardrobes, kitchens, bookshelves and day interior systems. But its collection also includes sofas and armchairs, beds, chairs and stools, tables and coffee tables, desks, benches and ottomans. The timeless elegance that distinguishes its designs is never sacrificed to function. Quality of materials and variety of finishes perfect a complete offering, opening up the possibility of endless interior design solutions, including customised ones.

Despite being a multinational company, having entered the worlds of contract interior design and of big international supplies, Poliform is still a family business. Three cousins, Giovanni Anzani, Alberto and Aldo Spinelli have been at the helm of the company for over fifty years. They have the merit of having invested in production technology, transforming Poliform into a factory. This vision is also behind the company’s creative heart, Poliform Lab, the production unit bringing together all the people working on the company’s communication. In 2018, Poliform received the Compasso d’Oro Lifetime Achievement award. Its ability to interpret social trends and the tastes of an international and cosmopolitan clientele lies behind this success.

Poliform Lab, the creative heart of the company

The industrial concept is not only proposed in the production: Poliform Lab is the soul of the company and therefore represents its core, based on the idea of a production unit. It is a real factory… that does not create products, but ideas. Images, videos, exhibition installations and events are the result of an alternative raw material, which is creativity.

Poliform Products: versatile closets and original bookcases are the most sought-after

The design choices are based on continuous research in the field of technology and trends: the company meets the needs of customers with a thorough study of design solutions. The uniformity of the spaces, together with the functionality is clearly visible in the structure of each product. Among the collections proposed, the most common requests concern the bedrooms; the interest of the company focused on this domestic environment is guided towards the walk-in closets: expression of order and capacity, they are re-evaluated in an aesthetic way. The comfort finds continuity also in the beds, from the more sober ones to the light line, like the Poliform Park. Moreover the Poliform Wall System is spacious, efficient and always focused on aesthetics. These structures find their maximum expression in bookcases: catalog proposals in lacquered, matt and glossy material.

Poliform kitchens: a successful combination

A further strong point of the company is the managerial capacity, which has allowed the company to establish itself as a world leader in the kitchen sector: everything originates in 1996, with the desire to offer the client a complete home. Until then the company did not cover that sector; it was therefore decided to incorporate Varenna, manufacturer of kitchens in the Milanese province. Since then the brand has grown progressively, so that today most of the collections are mainly sold abroad.

Poliform, maximum customization

The primary objective of the company is to fulfill the aesthetic and functional needs of its customers. This materializes into the maximum customization. In fact, Poliform creates custom-made furnishings even with finishes that are not included in standard products. It offers maximum flexibility to create pure luxury furnishings for private homes, hotels and yachts.


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