How Edra gives shape to matter with A'mare Collection
The outdoor collection designed by Jacopo Foggini with a crystal effect that evokes the transparency of the water.
Edra succeeds in its intent to create timeless products thanks to in-depth research and experimentation on shapes and materials. His design vision materialized through consolidated know-how that combines innovation and tradition by working on materials, technology and high quality manufacturing. Edra invents and uses materials conceived from time to time for that particular project, always characterized by intrinsic technical and sensorial qualities capable of transmitting tactile pleasures and visual sensations that contribute to the beauty of the form.
Edra is substance and substance is matter. The latter understood as an element that is independent from trends and time, which expresses a concept of universal beauty, but which at the same time reflects the feeling of contemporaneity. A starting point for the project that often becomes the very idea of the project. Whether it is padding, fabrics, polycarbonate or metals, the materials have to meet the requirements that represent the core values of the products: comfort, performance, attention to detail, ecology, universality of use and durability.
From a technological point of view, after the polycarbonate extrusion process, every single stick of the A’mare collection is hand polished. The extruded material comes out of the machine with a constant section, however manual processing affects the section itself, making it non-regular and non-constant, each unique.
The project plays on the material by elaborating a new language that characterizes a family of objects not designed, but whose strength lies in the gesture: a simple line that highlights the purity of polycarbonate, solid and flexible that becomes fluid and liquid at the sight.