Milano Design Week 2023
Interni’s 90th anniversary: a unique occasion during MDW 23
The 61st edition of Milan’s Salone del Mobile showed all its creative and innovative force, establishing itself as the world’s most important event in the field of furniture. Milan is becoming more and more the meeting place to discover new trends and experience first-hand how the art of design and the way of living the house are evolving.
During this occasion, Interni successfully celebrated its ninetieth anniversary, replicating its “INTERNI RADIO” format. Among the event’s special guests there were Giulio Cappellini, Ludovica+Roberto Palomba and Isabella Genovese, who shared with the present and on-line audience a few moments of dialogue and exchange, revealing Fuorisalone anecdotes and behind the scenes, alongside personal aspects of their work.
Interni has also seized the opportunity to celebrate its 90th anniversary with great style, bringing all the Design Factory and the adjacent Exteta square to life. Present customers received a little cadeaux at the end of the evening, as a thank you for their attendance.
In the striking Spazio Edra, Interni hosted an exclusive cocktail party with the Tuscan company and its designers, Humberto Campana and Jacopo Foggini. The event was an opportunity for the design world professionals and enthusiasts to meet, offering a pleasant and exciting experience.
The Interni showrooms, spread all over Milan’s strategic points, were completely renewed to present the new products of their brands within charming and surprising locations, making Interni one of the main characters of the Fuorisalone.