Berloni & YOU COOK together for an exclusive food experience

Milan, May 22nd, 2019

An intimate lunch was held in the heart of Milan, precisely in the Berloni flagship store around the Meeting kitchen island – Charisma model, top line of the range – thanks to a synergy born between the Pesaro company founded in 1960 and YOU COOK, food delivery start-up of Alta Cucina born in 2018.
The glue of this dynamic collaboration was Chef Luca Ferrara, founder of Il Caffè Del Lupo, who as “personal chef” delighted the guests with three of his most famous tapas prepared in the stoves of the Meeting kitchen.

Alta Cucina food delivery encounters the Meeting model thanks to Chef Luca Ferrara

A special collaboration that enhances the dynamism of Berloni, with almost 60 years of activity and its proposals divided into 4 lines (Charisma, Modem, Tradition and Essential), a cutting-edge player capable of supporting brilliant and out-of-the-box ideas.
YOU COOK stands out as an absolute novelty in the food delivery sector with a service that creates a new home delivery method, different from the way we know it today. It consists of a digital platform from which you can choose among the best chefs in Milan, from extraordinary restaurants or well-known bistros, and receive the order at home or in the office, thanks to professional riders equipped with cargo-bikes. All with a refined and above all 100% sustainable packaging.

Berloni, together with INTERNI, has therefore opened the doors of its single-brand store in Via Albricci no. 8 to welcome the YOU COOK team and let the guests live a food experience together with Chef Luca Ferrara who described his gourmet dishes and his catering concept directly around the Meeting island.
A kitchen that is already inspired by the name of a meeting, of those events where people come together to create something important, beautiful and innovative, a place to meet again. The protagonist of the Meeting model is the knob profile that meets the end of the door in a perfect union. A clean line, marked by the constant union of different materials, like the people present at a meeting.

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