“The opening of international markets has allowed us to face the challenge by focusing on the service, our piece of resistance”, said Stefano Cazzaniga the export manager of Interni Arredamenti, during the fourth Pambianco Design Summit – Interni Magazine. “And we won by raising the level more and more. Today, customers rely on us looking for a general contractor, a full-service partner”. And customers arrive by word of mouth, an instrument that is still very strong even in the age of digital communication. “Word of mouth creates confidence, especially with regard to international customers who therefore must anticipate part of the payments”. Cazzaniga highlights the customization of the products among the key elements in consolidating the trust. “The house is a personal asset that reflects our tastes and our habits. And there are many ways to use the same products but with different parameters, thus managing to meet the specific needs of our customers”.