The idea of comfort according to Edra
Edra was founded in 1987 in Perignano, Pisa, by Valerio and Monica Mazzei, with a very specific goal: to ensure the well-being of people through its products, sofas and armchairs, but also beds, tables, furniture, lamps.
The concept of well-being has acquired different connotations over the centuries. It has been linked to a more physical dimension, which has to do with the functionality of an object or architecture. Today it is a much more complex concept that affects the sphere of the inhabited space at 360 degrees, and refers more and more to a pleasure that is both physical and mental.
Pierluigi Masini writes "Wellness for Edra is health, relaxation, comfort. All that bends over the territory of the Latin Otium, a fertile field of thoughts, free to turn into serendipity, capable of bringing you far because if the body lives a feeling of well-being, the mind rides the imagination". The comfort that the company pursues put the man at the centre of the project. The old ergonomics evolves in the possibility for each of us to find the ideal position, alone or in company, on a product with which to establish an even empathetic relationship.
Edra gives life to well-being, by welcoming and interpreting contemporary values such as privacy but also care, conviviality, ecology, wonder. It does it with an unconventional approach, which is opened to experimentation, led by principles that look at research, technology, material quality and the poetics of the project.